Section 1 of 9
Lesson 2 • 60–90 Minutes

Du Bois Does Data

Seeing the Story of the Color Line

Begin the Analysis
Section 1 of 9

The Problem of the 20th Century Was the Problem of the Color Line

In 1900, the world came together in Paris. But for Black Americans, the story being told about them was built on lies.

The Global Stage & The Context

The year is 1900. A massive World's Fair opens in Paris, France. 50 million visitors from around the globe come to see the latest innovations and achievements of nations.

The United States wants to showcase its "progress." But it has been only 35 years since slavery ended. Jim Crow laws are spreading across the American South, enforcing racial segregation.

W.E.B. Du Bois is tasked with creating the "Exhibit of American Negroes" — his challenge is to counter the racist narrative on a global stage.

The Dominant Narrative

"Scientific racism" was a mainstream belief in 1900. Pseudosciences like phrenology (measuring skull shapes) and eugenics (selective breeding theory) were used to argue for the biological inferiority of Black people.

This was not fringe thinking — it was published in academic journals, taught in universities, and used to justify discrimination, segregation, and violence.

Scholar Analysis: "Scientific racism" functioned as an ideology — it dressed up prejudice in the language of science to make oppression seem natural and inevitable. By giving racism a "scientific" veneer, it made it harder to challenge. How does understanding this help you recognize similar tactics today?

Fun Fact: The 1900 Paris World's Fair featured the debut of escalators, talking films, and diesel engines. It was the Olympics year too! Du Bois's data exhibit competed for attention with ALL of this — and still made a lasting impact.

Historical Timeline

Hover over each event to learn more.

1863
Emancipation Proclamation
President Lincoln declared enslaved people in Confederate states free. A wartime measure, not yet full abolition.
1865
Slavery Ends
The 13th Amendment formally abolished slavery. Nearly 4 million people freed after 246 years of bondage.
1868
Du Bois Born
Born in Great Barrington, Massachusetts — just 3 years after slavery ended. Would become the first Black American to earn a Ph.D. from Harvard.
1896
Plessy v. Ferguson
Supreme Court ruled "separate but equal" was constitutional, legalizing segregation and giving legal cover to Jim Crow for decades.
1900
Paris Exhibition
THIS IS OUR FOCUS. Du Bois presents 63 hand-drawn data visualizations at the Paris World's Fair to counter racist narratives with evidence.
1909
NAACP Founded
Du Bois co-founded the NAACP, which became the most influential civil rights organization in American history.
1963
Du Bois Dies
Du Bois died August 27, 1963 — the day before the March on Washington where MLK gave "I Have a Dream." His life spanned nearly a century of struggle.
Section 2 of 9

Du Bois's Radical Idea: To Fight Lies with Facts

Instead of relying on essays or moral arguments alone, Du Bois and his students at Atlanta University took a scientific approach.

63
Hand-drawn Charts
1900
Paris Exhibition
50M
Fair Visitors

They created 63 hand-drawn charts, graphs, and maps using rigorous, empirical data. Their goal: to use real numbers to prove the progress and capability of Black Americans since Emancipation.

Click to compare: Pseudoscience vs. Real Science

Racist Pseudoscience

Claims dressed up as "science" to justify oppression. What did they actually say?

Click to reveal

The Lies

  • Phrenology: measured skulls to "prove" inferior intelligence
  • Eugenics: claimed racial hierarchy was biological
  • No real evidence — just prejudice in scientific clothing
  • Purpose: To justify discrimination & segregation

Du Bois's Data Science

Real data, beautiful charts, undeniable evidence. What did he show?

Click to reveal

The Truth

  • Used real census data, surveys, and sociological research
  • Created 63 stunning, hand-drawn visualizations
  • "Strikingly vibrant and modern" — anticipating Mondrian & Kandinsky
  • Purpose: To prove capability & demand equality

Du Bois's weapon wasn't a sword — it was data.

Scholar Reflection

Why was a data-based approach "radical" in 1900? How is using data different from moral arguments or emotional appeals? Consider: Du Bois was operating in a context where the opposition ALSO claimed "science" was on their side. What made his approach different?

Section 3 of 9

Then (1900): A Southern Population, Rooted by Slavery's Legacy

Du Bois's data revealed a stark geographic reality. The legacy of slavery was written on the map.

90%
of all Black Americans lived in the South
8.8M
Total Population
35
Years Since Slavery

What the Map Shows

In 1900, 9 out of 10 Black Americans lived in the South, concentrated in the former slave states. The states with the highest populations were Mississippi, Georgia, Alabama, South Carolina, Louisiana, and Texas.

This was not coincidence — it was direct evidence of how the geography of slavery continued to shape and constrain Black life, 35 years after Emancipation.

Why This Matters

Du Bois used this data to show that Black Americans were rooted in the South not by choice but by the legacy of an institution that had lasted 246 years.

The South in 1900 was also where Jim Crow laws were strongest — meaning the vast majority of Black Americans lived under legalized segregation and discrimination.

Did You Know? In 1900, Mississippi's population was 59% Black — a majority! Yet Black citizens were almost entirely denied the right to vote.

Scholar Analysis

How did slavery's geography become Jim Crow's geography? Why did Black Americans remain concentrated in the South even after slavery ended? Consider economic factors (sharecropping), legal barriers (Black Codes), and social forces (family ties, community).

Section 4 of 9

Now (2020): A National Presence Forged by Migration

What happened between 1900 and today was one of the greatest population movements in American history.

90%
Lived in the South
8.8M
Total Population

In Du Bois's time, the geography of slavery still defined where Black Americans lived. The South held nearly the entire population.

6M+
People Moved (1916–1970)
54
Years of Migration

From 1916 to 1970, over 6 million people moved from the South to Northern and Western cities — escaping Jim Crow laws and seeking better jobs. They built thriving communities in Chicago, Detroit, New York, Philadelphia, Los Angeles, Seattle, San Francisco, and Denver.

Push Factors: Jim Crow, violence, sharecropping  |  Pull Factors: Factory jobs, voting rights, freedom

Scholar: Push vs. Pull

Historians debate whether the Great Migration was primarily driven by "push factors" (fleeing Jim Crow, racial violence, crop failures) or "pull factors" (industrial jobs, higher wages, greater freedom). What does this framing reveal about agency and choice?

58%
South
32%
North
10%
West

Today, the population is more distributed, though a "Reverse Migration" has brought many people back to growing Southern cities like Atlanta, Houston, and Charlotte. The South's share dropped from 90% to 58%.

Calculation Challenge

In 2020, there were 41.1 million Black Americans. If 58% live in the South, how many is that?

Hint: 41.1 × 0.58 = ?

Section 5 of 9

A Tale of Two Gaps: The High School Gap is Closing, But the College Gap is Widening

The data reveals a complex story. One gap is narrowing while another grows wider. Understanding why is key.

High School Gap: Closing

Free public K-12 education is available to all.

1940
16.9pts
2020
4.2pts

The gap between Black and White high school completion rates shrank from nearly 17 points to just over 4 points.

College Degree Gap: Widening

College comes with major financial barriers.

1940
3.6pts
2020
12.5pts

The bachelor's degree gap has more than tripled, from 3.6 points to 12.5 points.

Education Gap Comparison (1940–2020)

Why has the college gap widened?

$

Cost of college vs. free public K-12 education

The role of generational wealth in affording higher education

Structural barriers: legacy admissions, standardized testing

Disproportionate student loan debt burden

Match the Factor: Closing or Widening?

Drag each factor to whether it explains the closing high school gap or the widening college gap.

Free public K-12
Rising college costs
Desegregation laws
Student loan burden
Federal education funding
Legacy admissions
Closing the HS Gap
Widening the College Gap
All factors matched correctly! You understand the structural forces behind these trends.

Scholar Discussion

Which gap matters more — the one that's closing (high school) or the one that's widening (college)? What structural factors explain each trajectory? What would Du Bois say about these trends?

Section 6 of 9

From Farms to Offices: A 125-Year Transformation

Du Bois documented Black American occupations in 1900. The transformation since then has been extraordinary.

Black American Occupation Distribution (1900–2023)

Agriculture
Domestic Service
Manual/Production
Sales/Office
Professional/Mgmt
Then (1900)87% of Black workers were in Agriculture or Domestic Service. Only 1% were in professional roles.
Now (2023)Professional/Management is the largest category at 36% — a 36-fold increase. Agriculture has virtually disappeared (0.4%).

Mind-Blowing Stat: In 1900, for every 1 Black professional, there were 62 Black agricultural workers. Today, for every 1 agricultural worker, there are 90 professionals!

Scholar Challenge: Calculate the Fold-Increase

For each category, calculate how much it changed from 1900 to 2023:

Section 7 of 9

The Professional Gap: Massive Progress, But Parity Remains Elusive

Two ways to look at the same data tell very different stories. Which perspective matters more?

Representation in professional jobs skyrocketed from 1% to 36% — a 36-fold increase. By this measure, the progress is extraordinary.

In 1900: White 10%, Black 1% (9-point gap). In 2023: White 44%, Black 36% (8-point gap). The gap has barely changed even as representation skyrocketed.

Critical Question: Which is a better measure of success — achieving ambitious goals (absolute progress) or closing the gap (relative parity)?

Scholar: Defend Your Position

Write a paragraph arguing for EITHER absolute progress OR relative parity as the better measure of success. Use specific data from this lesson.

Section 8 of 9

Du Bois's Legacy is Our Toolkit

His methods are the foundation of modern data journalism and evidence-based policy.

Pioneer

He pioneered American sociology, using empirical data to prove that social disparities result from structural barriers, not inherent differences.

Foundation

His methods laid the groundwork for modern data journalism: The Upshot (NYT), FiveThirtyEight, The Pudding — all descendants of his approach.

Relevance

His core idea — using data to make marginalized communities visible and counter false narratives — is more relevant than ever in the era of big data.

If You Visited the Exhibit: Connecting Data to a Sensory Experience

The Du Bois Does Data exhibit used scent, sound, and touch to bring data to life. Click each card to explore the connection.

🍃

The Scent

Vetiver — "the soil of Ghana and Georgia"

The exhibit featured a custom scent with base notes of Vetiver, described as "the soil of Ghana and Georgia." How did smelling the earth connect visitors to the data on agricultural labor and migration? The scent bridged the abstract numbers to the physical reality of working the land.
🎵

The Sound

Curated jazz from the dawn of the Jazz Age

Listening stations played curated jazz music. Du Bois's work happened at the dawn of the Jazz Age. The music's themes of struggle and resilience echoed the story told in the data — creativity and beauty born from hardship.
📖

The Texture

Raw cotton and the Africana encyclopedia

The space included raw cotton and the leather-bound Africana encyclopedia. Touching these objects traced the journey from agricultural labor to intellectual leadership — the same story Du Bois told with his charts 125 years ago.

Scholar Reflection

How does engaging multiple senses change our understanding of data? Does adding scent, sound, and texture to a data exhibit make the information more or less "objective"? What would Du Bois think?

Section 9 of 9

Your Turn: Use the Evidence to Build an Argument

Choose ONE prompt and defend your position using specific evidence from the data.

Prompt 1: Methodology Assessment

Du Bois chose to respond to racism with data visualization rather than emotional appeals or moral arguments. Evaluate the effectiveness of this strategy. What did data accomplish that other approaches could not? What limitations did this approach have?

Prompt 2: Progress vs. Parity

The data shows massive absolute progress alongside persistent relative gaps. Which matters more: absolute progress or relative parity? Defend your position using specific evidence.

Knowledge Check

Final Quiz

Test your understanding of Du Bois's data revolution.

Key Vocabulary

Master these terms to think critically about data and justice.

Flashcard Game — Click to reveal, then navigate

Click to flip

Write each definition in your own words to deepen understanding.

Data Visualization

The graphical representation of information to reveal patterns and insights.

Pseudoscience

Beliefs mistakenly regarded as based on the scientific method. Du Bois fought this with real data.

Empirical Data

Evidence collected through direct observation and measurement.

Structural Inequality

When societal systems and institutions produce unequal outcomes for different groups.

Absolute Progress

An increase in a metric for a group over time (e.g., higher income, more graduates).

Relative Gap (Parity)

The difference or ratio between two groups for a given metric (e.g., the wealth gap).

— W.E.B. Du Bois

“What we Americans want is freedom to know the truth and the right to think and to act as seems wisest to us under the democratic process.”

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Du Bois Data Analysis Program

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